Mentorships ● Grants ● Community
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Some examples include:
- Taxi services with bike racks - E-bike rentals - Luggage transfer services - Refreshments on the Trail - Arts-related products/festivals on the waterfront - Tours—walking, heritage, ecological, industrial - On water and shoreline activities |
2. Open Category: Any new tourism ideas for Sarnia-Lambton
*Note: Three applicants in this program round will be selected to receive the grant and mentorship, with one specifically for the waterfront category. The other category is open to all new tourism ideas for Sarnia-Lambton.
What Is A “Tourism” Idea?
Experiences, products and partnerships that motivate travel to your region by people living more than 40km away, across the provincial border or internationally, and provide engagement, participation, purchasing and/or travel related opportunities while they are visiting.
What Do We Mean By “New / Early Stage / Start Up”?
Tourism experiences, products and partnerships that are in the ideation stage, have just been created, are under development, or have been promoted/offered publicly for 6 months or less.
Other “Tourism” Definitions and Examples
Experiences: Opportunities for visitors to engage, participate, interact, learn and explore in a region to get a local understanding and broader awareness of a destination, often combining different elements (eg. farmers market tour followed by a culinary class led by a local chef).
Products: Buyable goods and services related to tourism in the region (eg. accommodations, attractions, tours, ticketed events, travel packages and other tourism bundles).
Collaborative Partnerships: Two or more businesses/organizations working together to promote and/or deliver a new tourism related experience or product (eg. Metro Zoo + Cycling Group = “Jungle Ride” event).
*Note: Three applicants in this program round will be selected to receive the grant and mentorship, with one specifically for the waterfront category. The other category is open to all new tourism ideas for Sarnia-Lambton.
What Is A “Tourism” Idea?
Experiences, products and partnerships that motivate travel to your region by people living more than 40km away, across the provincial border or internationally, and provide engagement, participation, purchasing and/or travel related opportunities while they are visiting.
What Do We Mean By “New / Early Stage / Start Up”?
Tourism experiences, products and partnerships that are in the ideation stage, have just been created, are under development, or have been promoted/offered publicly for 6 months or less.
Other “Tourism” Definitions and Examples
Experiences: Opportunities for visitors to engage, participate, interact, learn and explore in a region to get a local understanding and broader awareness of a destination, often combining different elements (eg. farmers market tour followed by a culinary class led by a local chef).
Products: Buyable goods and services related to tourism in the region (eg. accommodations, attractions, tours, ticketed events, travel packages and other tourism bundles).
Collaborative Partnerships: Two or more businesses/organizations working together to promote and/or deliver a new tourism related experience or product (eg. Metro Zoo + Cycling Group = “Jungle Ride” event).
“Spark" Program Application
How to Apply?
Submit a 1,000 word maximum document with responses to each of the following 8 questions:
1. Contact information (name, phone number, email, organization name, website)
2. Tell us about yourself, your small business or non-profit organization.
3. What’s your new tourism idea? Is it “waterfront" or “open" category?
4. How is your idea innovative or unique?
5. What stage are you at with your idea?
6. Who are your target market(s) and/or partner(s)?
7. How would you utilize the “Spark” mentorship and grant funds if selected?
8. What are your hoped for outcomes and impacts?
Copy and paste these questions into a word document and provide a response for each, keeping the full application document to 1,000 words or less.
In addition to the application document, please include a file or link to a 1 minute maximum unedited, unproduced video introducing yourself, your small business, or non-profit organization, and your new tourism idea. For example, use your smart phone to take the video, and then upload it to a file sharing service (eg. Dropbox, Google Docs) or a publicly accessible video sharing website such as YouTube (if you don’t want other people to find it, mark it as unlisted) and include the file or link in your email with your application document.
IMPORTANT: Both the 1,000 word maximum document and 1 minute maximum video are required for a complete application submission. Incomplete applications or applications that are above the maximum word/time limits will not be reviewed.
THE 2020 SARNIA-LAMBTON APPLICATION INTAKE IS NOW CLOSED. THANKS TO THOSE WHO SUBMITTED THEIR NEW TOURISM IDEAS. STAY TUNED FOR UPDATES!
Application Submission
Please submit your application to info@tourisminnovation.ca by January 15, 2020 and include "Sarnia-Lambton" in the subject line. Emails will be sent to confirm receipt of all applications. If you do not receive a confirmation email, send another email or call 1-844-455-0325 toll-free / 416-712-8819 to make sure we received your application. Applications submitted after the deadline will not be accepted or reviewed. All review jury decisions are final and cannot be appealed.
Your Application and Personal Information
By submitting an application you agree that all of the information contained in your application is complete and accurate. You also consent that the Ontario Tourism Innovation Lab may collect the personal information contained herein within the application review process. Your application will be kept confidential during the review period.
Submit a 1,000 word maximum document with responses to each of the following 8 questions:
1. Contact information (name, phone number, email, organization name, website)
2. Tell us about yourself, your small business or non-profit organization.
3. What’s your new tourism idea? Is it “waterfront" or “open" category?
4. How is your idea innovative or unique?
5. What stage are you at with your idea?
6. Who are your target market(s) and/or partner(s)?
7. How would you utilize the “Spark” mentorship and grant funds if selected?
8. What are your hoped for outcomes and impacts?
Copy and paste these questions into a word document and provide a response for each, keeping the full application document to 1,000 words or less.
In addition to the application document, please include a file or link to a 1 minute maximum unedited, unproduced video introducing yourself, your small business, or non-profit organization, and your new tourism idea. For example, use your smart phone to take the video, and then upload it to a file sharing service (eg. Dropbox, Google Docs) or a publicly accessible video sharing website such as YouTube (if you don’t want other people to find it, mark it as unlisted) and include the file or link in your email with your application document.
IMPORTANT: Both the 1,000 word maximum document and 1 minute maximum video are required for a complete application submission. Incomplete applications or applications that are above the maximum word/time limits will not be reviewed.
THE 2020 SARNIA-LAMBTON APPLICATION INTAKE IS NOW CLOSED. THANKS TO THOSE WHO SUBMITTED THEIR NEW TOURISM IDEAS. STAY TUNED FOR UPDATES!
Application Submission
Please submit your application to info@tourisminnovation.ca by January 15, 2020 and include "Sarnia-Lambton" in the subject line. Emails will be sent to confirm receipt of all applications. If you do not receive a confirmation email, send another email or call 1-844-455-0325 toll-free / 416-712-8819 to make sure we received your application. Applications submitted after the deadline will not be accepted or reviewed. All review jury decisions are final and cannot be appealed.
Your Application and Personal Information
By submitting an application you agree that all of the information contained in your application is complete and accurate. You also consent that the Ontario Tourism Innovation Lab may collect the personal information contained herein within the application review process. Your application will be kept confidential during the review period.
“Spark" Program Info Sessions
Attend an upcoming Info Session to learn more:
Forest - Wednesday, December 4 @ 4:00-5:00pm
Stonepicker Brewing Company, 7143 Forest Rd, Forest, ON
Sarnia - Thursday, December 5 @ 9:00-10:00am
Libro Credit Union, 1315 Exmouth St, Sarnia, ON
Forest - Wednesday, December 4 @ 4:00-5:00pm
Stonepicker Brewing Company, 7143 Forest Rd, Forest, ON
Sarnia - Thursday, December 5 @ 9:00-10:00am
Libro Credit Union, 1315 Exmouth St, Sarnia, ON
Learn more about the Ontario Tourism Innovation Lab
- Home Base -
Ontario Tourism Innovation Lab
c/o University of Windsor - EPICentre
2455 Wyandotte St W, Windsor, ON, Canada N9B 3B3
info@tourisminnovation.ca
1-844-455-0325 toll-free / 416-712-8819