ROUND 2 BRUCE COUNTY
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“Spark" Mentorships & Grants Program

Whether you are an individual, a start-up or an established small business or non-profit organization, there can be many challenges and barriers to bringing a new tourism idea, experience or partnership to fruition. 

​We want to help. The "Spark" Program will match selected candidates with a tourism mentor and provide a source of financial support to help take your great new tourism idea to the next level of development or implementation.

ROUND 2 PROGRAM FOCUS AREA: 
NORTHERN BRUCE AND SOUTH BRUCE PENINSULA

Our goal is to inspire Bruce County residents (full or part-time), entrepreneurs, small businesses and non-profit organizations to come forward with creative ideas that will generate sustainable tourism opportunities, experiences and partnerships specifically in Northern Bruce and South Bruce Peninsula.

We are also encouraging existing tourism operators to think about offering more experiential, unique or enhanced activities and eco-friendly options so that we can expand beyond high season, increase year-round visitors and spending, and spread our existing market to destinations across Bruce County. Moving people from the Bruce Peninsula National Park to other areas of the Peninsula and beyond is an example.

ROUND 2 BRUCE COUNTY APPLICATION DEADLINE: OCTOBER 23, 2020

The "Spark" Program includes:

• Call out for applications from individuals, small businesses and non-profits
• Application reviews by a jury including local and provincial tourism leaders and innovators
• Finalists Pitch Session (our friendly take on a tourism Dragon's Den)  
  - save the date: Tuesday, November 24
• Selection of 3 winning applicants from Bruce County

Selected applicants will receive:

• 3 month mentorship with a tourism innovator, experienced operator, industry leader and/or sector expert
• $3,000 "Spark" grant to support tourism idea development activities
• Access to a support network of tourism innovators, entrepreneurs and leaders
• ​Ongoing guidance on other resources and support services provided by partners

All program applicants will be invited to join our "Spark" community of tourism innovators, idea makers, partners and supporters for special networking events, one-on-one's, and development workshops.

See our 2019 Bruce County "Spark" winners.
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Bruce County “Spark" Program Application Guide

Who Can Apply?

• Individuals 18+ who live, work and/or own property in Bruce County
• Small businesses (up to 10 FT employees) based in Bruce County
• Small non-profit organizations (up to 10 FT employees) based in Bruce County

If your business or non-profit organization has more than 10 employees, you can apply as an individual or partner with a small business or non-profit organization with 10 employees or less.

What Are We Looking For?
We are looking for new sustainable tourism experiences, product ideas and/or collaborative partnerships that address one or more of the following:

• Enhances our current tourism offerings
• Creates high-quality, low impact tourism experiences
• Addresses gaps in tourism products and services
• Motivates longer stays and repeat visits
• Disperses visitation geographically
• Increases shoulder season visits and tourism spending 

NOTE:
Your new tourism idea must be based in and benefit Northern Bruce Peninsula [map] and/or South Bruce Peninsula [map]. And while there are no specific categories, we are especially interested in new tourism ideas that have a sustainability component - this will be added to the scoring for the application review process.

What Is A “Tourism” Idea?
Experiences, products and partnerships that motivate travel to your region by people living more than 40km away, across the border or internationally, and provide engagement, participation, purchasing and/or travel related opportunities while they are visiting. 

What Do We Mean By “New / Early Stage / Start Up”?
Tourism experiences, products and partnerships that are in the ideation stage, have just been created, are under development, or have been promoted/offered publicly for 6 months or less.

What Is “Sustainable Tourism"?
"Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities.“ - World Tourism Organization (UNWTO)

Other “Tourism” Definitions and Examples
Experiences: Opportunities for visitors to engage, participate, interact, learn and explore in a region to get a local understanding and broader awareness of a destination, often combining different elements (eg. farmers market tour followed by a culinary class led by a local chef)     
Products: Buyable goods and services related to tourism in the region (eg. accommodations, attractions, tours, ticketed events, travel packages and other tourism bundles)
Collaborative Partnerships: Two or more businesses/organizations working together to promote and/or deliver a new tourism related experience or product (eg. Metro Zoo + Cycling Group = “Jungle Ride” event)

“Spark" Program Application

How to Apply?
Submit a 1,000 word maximum document with responses to each of the following 8 questions:

1. Contact information (name, phone number, email, organization name, website)
2. Tell us about yourself, your small business or non-profit organization.
3. What’s your new tourism idea?
4. How is your idea innovative or unique?
5. What stage are you at with your idea?
6. Who are your target market(s) and/or partner(s)?
7. How would you utilize the “Spark” mentorship and grant funds if selected?
8. What are your hoped for outcomes and impacts?
Copy and paste these questions into a word document and provide a response for each, keeping the full application document to 1,000 words or less. 

In addition to the application document, please include a file or link to a 1 minute maximum unedited, unproduced video introducing yourself, your micro/small business, or non-profit organization. For example, use your smart phone to take the video, and then upload it to a file sharing service (eg. Dropbox, Google Docs) or a publicly accessible video sharing website such as YouTube (if you don’t want other people to find it, mark it as unlisted) and include the file or link in your email with your application document.

IMPORTANT: Both the 1,000 word maximum document and 1 minute maximum video are required for a complete application submission. Incomplete applications or applications that are above the maximum word/time limits will not be reviewed. 

ROUND 2 BRUCE COUNTY APPLICATION DEADLINE: OCTOBER 23, 2020

Application Submission
​Please submit your application to info@tourisminnovation.ca by October 23, 2020 and include "Bruce County" in the subject line. Emails will be sent to confirm receipt of all applications within 24 hours. If you do not receive a confirmation email, send another email or call 1-844-455-0325 toll-free / 416-712-8819 to make sure we received your application. Applications submitted after the deadline will not be accepted or reviewed.

Your Application and Personal Information
By submitting an application you agree that all of the information contained in your application is complete and accurate. You also consent that the Ontario Tourism Innovation Lab and its partners may collect the personal information contained herein within the application review process and for future program related communications. Your application will be kept confidential during the review period. All review jury decisions are final and cannot be appealed.

Program Info Session

Interested in applying to the Round 2 Bruce County "Spark" Program? Join us on an upcoming Info Session (webinar) to learn more:

Monday, October 5 @ 11:30am-12:15pm - REGISTER 

​Learn more about the Ontario Tourism Innovation Lab

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​- Home Base - 
Ontario Tourism Innovation Lab
c/o University of Windsor - EPICentre
​2455 Wyandotte St W, Windsor, ON N9B 3B3
​​​info@tourisminnovation.ca
1-844-455-0325 toll-free / 416-712-8819