With the provincial state of emergency in effect until December 28, we have extended the Indigenous Tourism BC “Spark” program application deadline until January 17, 2022.

                        Presented by

Sponsored by

Indigenous Tourism BC 
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“Spark" Mentorships & Grants Program

Whether you are an individual, a start-up or an established small business or non-profit organization, there can be many challenges and barriers to bringing a new tourism idea, experience or partnership to fruition. 

​We want to help. The "Spark" Program will match selected candidates with a tourism mentor and provide a source of financial support to help take your great new tourism idea to the next level of development or implementation.

Our goal is to inspire Indigenous entrepreneurs, small businesses and non-profit organizations to come forward with creative ideas that will generate new tourism opportunities, experiences and partnerships in the area.

The program includes:
  • Call out for applications from individuals, small businesses and non-profits
  • Application reviews by a jury including local and provincial tourism innovators and leaders
  • Finalists' Pitch Session (our friendly take on a tourism Dragon's Den)
    February 10, 2022
  • Selection of 3 winning applicants 

Selected applicants will receive:
  • 3 month mentorship with a tourism innovator, experienced operator, industry leader and/or sector expert
  • $5,000 "Spark" grant to support tourism idea development activities
  • Access to a support network of tourism innovators, entrepreneurs and leaders
  • ​Ongoing guidance on other resources and support services provided by partners

All program applicants will be invited to join our "Spark" community of tourism innovators, partners and supporters for special networking events, one-on-one's, and development workshops.
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​APPLICATION DEADLINE IS JANUARY 17, 2022
Register for an upcoming Info Session below.
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Indigenous Tourism BC “Spark" Application Guide

Who Can Apply?
  • Indigenous tourism entrepreneurs, small businesses, community groups and non-profits based in British Columbia
  • Eligible businesses and organizations that are 51%+ Indigenous-owned, operated and controlled and will offer a bookable cultural experience
  • Applicants must be enrolled as an Indigenous Tourism BC member/stakeholder before submitting their "Spark" Program application. Join now for free!​
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​​What Are We Looking For?
New Indigenous tourism ideas that address one or more of the following:
  • Enhances current tourism offerings
  • Creates new, high-quality tourism experiences
  • Addresses gaps in tourism products and services
  • Motivates travel, longer stays and repeat visits
  • Increases visitation and tourism spending
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While there are no categories, we are especially interested in Indigenous tourism ideas that:
  • ​Support truth and reconciliation, sustainability and/or address climate change
  • Offer opportunities for travellers to learn and make with artists, creating authentic souvenirs to take home
  • Offer opportunities for travellers to visit the land with guides and storytellers to learn about First Nation traditional territories through tours on land, air or water
  • Offer opportunities that support Indigenous culinary experiences
  • Support shoulder season activities in rural areas

​What Is A “Tourism” Idea?
Experiences, products and partnerships that motivate travel to your area by people living more than 40km away, across the provincial border or internationally, and provide engagement, participation, purchasing and/or travel related opportunities while they are visiting. 

What Do We Mean by “New / Early Stage / Start Up”?
Tourism experiences, products and partnerships that are in the ideation stage, have just been created, are under development, or have been promoted/offered publicly for 6 months or less.

Other “Tourism” Definitions and Examples
Experiences: Opportunities for visitors to engage, participate, interact, learn and explore in an area to get a local understanding and broader awareness of a destination, often combining different elements (eg. farmers market tour followed by a culinary class led by a local chef)     
Products: Buyable goods and services related to tourism in the area (eg. accommodations, attractions, tours, ticketed events, travel packages and other tourism bundles)
Collaborative Partnerships: Two or more businesses/organizations working together to promote and/or deliver a new tourism related experience or product (eg. Metro Zoo + Cycling Group = “Jungle Ride” event)

“Spark" Program Application

How to Apply?
Submit a short document (1,000 words maximum) with responses to each of the following 8 questions:

1. Contact information (name, phone number, email, business/organization name, website)
2. Tell us about yourself, your small business or non-profit organization.
3. What’s your new Indigenous tourism idea?
4. How is your idea innovative or unique?
5. What stage are you at with your idea?
6. Who are your target market(s) and/or partner(s)?
7. How would you utilize the “Spark” mentorship and grant funds if selected?
8. What are your hoped for outcomes and impacts?
In addition to the application document, please include a file or link to a short (1 minute maximum) unedited, unproduced video introducing yourself, your small business, or non-profit organization, and your new tourism idea. For example, use your smart phone to take the video, and then upload it to a file sharing service (eg. Dropbox, Google Docs) or a publicly accessible video sharing website such as YouTube (if you don’t want other people to find it, mark it as unlisted) and include the file or link in your email with your application document.

IMPORTANT: Both the document (1,000 word maximum) and video (1 minute maximum) are required for a complete application submission. Incomplete applications or applications that are above the maximum word/time limits will not be reviewed. ​

Application Submission
​Please submit your application to info@tourisminnovation.ca by January 17, 2022 at 11:59pm PT and include "Indigenous Tourism BC Spark Application" in the subject line. Emails will be sent within 24 hours to confirm receipt of all applications. If you do not receive a confirmation email, send another email or call 1-844-455-0325 ext. 101 to make sure we received your application. Applications submitted after the deadline will not be accepted or reviewed.

Your Application and Personal Information
By submitting an application you agree that all of the information contained in your application is complete and accurate. You also consent that the Tourism Innovation Lab and its partners may collect the personal information contained herein within the application review process and for future program related communications. Your application will be kept confidential during the review period. All review jury and judge panel decisions are final and cannot be appealed.

Info Sessions / Webinars

Interested in applying to the Indigenous Tourism BC "Spark" Program? Register for an upcoming info session (webinar) to learn more:

    To join our Tourism Innovation "Spark" Community, please enter your contact information below to receive program updates from the Tourism Innovation Lab by email:

​Learn more about the Tourism Innovation Lab

​- Home Base - 
Tourism Innovation Lab
c/o University of Windsor - EPICentre
​2455 Wyandotte St W, Windsor, ON, Canada N9B 3B3
​​​info@tourisminnovation.ca
1-844-455-0325 toll-free / 416-712-8819

​We respectfully acknowledge that our home base at the University of Windsor sits on the traditional territory of the Three Fires Confederacy of First Nations, which is comprised of the Ojibwa, the Odawa, and the Potawatomi Peoples. We will honour that by collaborating with Indigenous-led organizations and businesses to support the advancement of Indigenous tourism in the region and across Canada.
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